Posts Tagged ‘
Wine Media ’
May 1st, 2012 |
By Tom Wark |
Category: US, US websites, Wark's Fermentation
Almost all of my wine tasting education has been practical. That is to say, what I know about evaluating wine and how I evaluate wine has resulted from tasting wine a lot. Beyond that, my inquiries into the practice of…
Tags: Rating Wine, Wine Business, Wine Education, Wine Media Posted in US, US websites, Wark's Fermentation |
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Apr 18th, 2012 |
By Tom Wark |
Category: US, US websites, Wark's Fermentation
Writer and author James Conaway helped me get my first job in the wine industry. It was his 1990 expose of the Napa wine industry, "Napa", that I wrote a review of and put in my portfolio to show potential…
Tags: Books, Culture and Wine, Rating Wine, Wine Education, Wine Media Posted in US, US websites, Wark's Fermentation |
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Apr 11th, 2012 |
By Tom Wark |
Category: US, US websites, Wark's Fermentation
It’s entirely absurd that I spent the past 8 months blissfully unaware of Chris Kassel’s blog, "Intoxicology Report". It is by far the best new wine blog I’ve come across in many, many months. Kassel is a long time wine…
Tags: Wine Blogs, Wine Media Posted in US, US websites, Wark's Fermentation |
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Mar 8th, 2012 |
By Tom Wark |
Category: US, US websites, Wark's Fermentation
Sometimes, when you open old boxes, you find something pretty remarkable. I had the chance to pull some old boxes that held materials from my first years and days in the wine PR business. One of things I found was…
Tags: Public Relations & Wine, Wine Business, Wine Media Posted in US, US websites, Wark's Fermentation |
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Feb 24th, 2012 |
By Tom Wark |
Category: US, US websites, Wark's Fermentation
I think I’d be a pretty good wine reviewer. After 20 years of tasting wine regularly and with a certain cache of knowledge in the subject of wine, and given my propensity to be able to focus intensely on a…
Tags: Public Relations & Wine, Rating Wine, Wine Media Posted in US, US websites, Wark's Fermentation |
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Feb 15th, 2012 |
By Tom Wark |
Category: US, US websites, Wark's Fermentation
First…All wine bloggers are wine writers, but not all wine writers are wine bloggers. That said… Wine blogging isn’t dying. But it is tired. Enthusiasm for the platform and for the practice is on the wane. The same can be…
Tags: Wine Blogs, Wine Business, Wine Consumers, Wine Media Posted in US, US websites, Wark's Fermentation |
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Feb 13th, 2012 |
By Tom Wark |
Category: US, US websites, Wark's Fermentation
One of the defining aspects of on-line wine content today is that it has become increasingly difficult to track what is available on the Internet, whether you are a consumer or a member of the trade. This is as much…
Tags: Wine Blogs, Wine Business, Wine Education, Wine Media Posted in US, US websites, Wark's Fermentation |
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Feb 3rd, 2012 |
By Tom Wark |
Category: US, US websites, Wark's Fermentation
Every now and again I like to take account of what wine books will be coming our way in the next few months. It’s a way of glimpsing what I’ll be thinking about in the near term where wine is…
Tags: Books, Culture and Wine, Wine Media Posted in US, US websites, Wark's Fermentation |
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Jan 31st, 2012 |
By Tom Wark |
Category: US, US websites, Wark's Fermentation
As a wine publicist, I almost always am dealing in minutia, not Big Picture thinking. It’s the nature of the job. What’s the best way to deliver this message? How to define this niche? What’s the import of this particular…
Tags: Culture and Wine, Rating Wine, Shipping Wine, Wine Business, Wine Consumers, Wine Legal Battles, Wine Media Posted in US, US websites, Wark's Fermentation |
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Jan 31st, 2012 |
By Tom Wark |
Category: US, US websites, Wark's Fermentation
An article Sunday in the Boston Herald on the demise of Quarterly Review of Wine after 35 years of publishing its thickish, glossy, well-edited magazine brought to light a couple of issues that fascinate me. First, in the article publisher…
Tags: Wine Media Posted in US, US websites, Wark's Fermentation |
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Jan 25th, 2012 |
By Tom Wark |
Category: US, US websites, Wark's Fermentation
Today in the New York Times, Thomas Friedman writes about the era of "average" being over: "Being average just won’t earn you what it used to. It can’t when so many more employers have so much more access to so…
Tags: Public Relations & Wine, Wine Business, Wine Marketing Rules, Wine Media Posted in US, US websites, Wark's Fermentation |
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Jan 16th, 2012 |
By Tom Wark |
Category: US, US websites, Wark's Fermentation
“We are marrying the authority of print to the authenticity of experience.” This is how Diane Malloy, the new publisher of the venerable Ladies Home Journal, explained to the New York Times that publication’s transformation to a magazine that will…
Tags: Wine Education, Wine Media Posted in US, US websites, Wark's Fermentation |
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