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Posts Tagged ‘ Wine Business ’

Uncomfortable Truths: The Wine Edition

May 14th, 2012 | By | Category: US, US websites, Wark's Fermentation

Some truths are uncomfortable. The Experts Are the Best Sources of Wine Info and Recommendations The tendancy to disparage "wine experts" or "wine elite" grows as the role of social media and peer reviews grow. Yet the fact remains that…



Coupling Up in the Wine Industry—Lessons Learned

May 14th, 2012 | By | Category: US, US websites, Wark's Fermentation

I wonder if the percentage of couples where both people work in the same industry is higher in Napa Valley than in other part of the country. I wonder this because my Kathy and I are such a couple and…



Minors Don’t Buy Alcohol Online

May 8th, 2012 | By | Category: US, US websites, Wark's Fermentation

Minors Don’t Buy Alcohol On-line. And yet, this fundamental fact has gone unnoticed in the wake of a recently released study that looks at minors access to alcohol conducted by Chapel Hill North Carolina and funded by the Robert Woods…



Wine Wholesalers Insist You Were Born Yesterday

May 7th, 2012 | By | Category: US, US websites, Wark's Fermentation

Barry Nolan over at Boston Magazine makes a point that flies in the face of what many politicians will tell us: "The business sector actually desires regulation and corruption." Interestingly, his primary evidence for this seemingly counter-intuitive conclusion is the…



A New and Hidden Code of Wine Tasting

May 1st, 2012 | By | Category: US, US websites, Wark's Fermentation

Almost all of my wine tasting education has been practical. That is to say, what I know about evaluating wine and how I evaluate wine has resulted from tasting wine a lot. Beyond that, my inquiries into the practice of…



Costco Wine: Shall I Be Offended?

Apr 30th, 2012 | By | Category: US, US websites, Wark's Fermentation

Over at The Eater, Talia Baiocchi is a bit offended, or at least disheartened, that America’s most powerful wine buyer doesn’t believe that wine is much more special than toilet paper or tin foil. Talia, a keen observer of the…



Natural Wine, Golfer Wines and other Gimmicks

Apr 26th, 2012 | By | Category: US, US websites, Wark's Fermentation

The wine industry is not overly prone to using gimmicks to sell stuff. Yet, it does conjure its share. The most infamous gimmick was the "critter wines", a trend in gimmickry that looks, thankfully, to be done with. Still, there…



Losing Control of Wine & Spirits…It’s Scary

Apr 20th, 2012 | By | Category: US, US websites, Wark's Fermentation

Yesterday, the Wine & Spirit Wholesalers of America (WSWA) explained that while they DID oppose it with millions of dollars and while they ARE financing a lawsuit to stop the law from taking effect, they are in fact NEUTRAL on…



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Apr 16th, 2012 | By | Category: US, US websites, Wark's Fermentation

Is the wine industry as open to women advancing up the ranks as it is to men? This was the question that eventually occurred to myself and my beautiful wife, Kathy, a bit over a week ago when I was…



Foxy Wine Wholesalers Ask the Hens to Give Up the Henhouse

Apr 11th, 2012 | By | Category: US, US websites, Wark's Fermentation

I note with some interest that among the American alcohol wholesaling community there is a great deal of talk about the need to unite the the various sectors of the alcohol beverage industry to advance a common political agenda. There…



The Nature of the Beast

Apr 7th, 2012 | By | Category: US, US websites, Wark's Fermentation

The Wine & Spirit Wholesalers of America, the national association representing American wine wholesalers, finished their annual convention in Las Vegas on Friday with their CEO Craig Wolf warning members that the challenge of "privatization" “is being used as a…



PA Wine Lovers Bent Over–Over Direct Shipping of Wine

Apr 2nd, 2012 | By | Category: US, US websites, Wark's Fermentation

"Pennsylvania residents could have a little more liquor freedom, but only if they prefer American wine over the French, German or Australian varieties….’The people of Pennsylvania are really getting less than what they should be getting,” Farnese said, adding that…



Healthcare, The Supreme Court and Wine

Mar 27th, 2012 | By | Category: US, US websites, Wark's Fermentation

For the past decade or more, Article 1, Section 8 of the United States Constitution, otherwise known a the "Commerce Clause" has been a key issue in the somewhat obscure realm of wine politics and law. It has been a…



The Current State of Alcohol Marketing: Case #43

Mar 26th, 2012 | By | Category: US, US websites, Wark's Fermentation

MARKETING BOY #1: Dude, turn the fucking TV off, we have to get this new ad comped and up on Facebook. MARKETING BOY #2: I know, I know. Chill. (clicks remote)….Hey, pass me the bottle of Goose Juice. MARKETING BOY…



If It’s Not Natural Wine, It’s Fake Wine

Mar 20th, 2012 | By | Category: US, US websites, Wark's Fermentation

At the risk of beating on a horse that is live and well, I’m compelled to remake a few points about the Natural Wine Movement that very much need to be driven home. The movement, which some will say does…



Money, Power and Wine—A Tale of $4.9 Million

Mar 15th, 2012 | By | Category: US, US websites, Wark's Fermentation

Worrying that money might control politics is akin to being concerned that Burgundy is overpriced. That horse has left the barn. But what’s true and what matters where money and politics is concerned is that money buys access to the…



Calculating Social Media ROI for Wine

Mar 14th, 2012 | By | Category: US, US websites, Wark's Fermentation

Wineries are more and more considering the extent to which they ought to really embrace "Social Media" and incorporate its use into their daily sales and marketing. I know this because no week goes by without running into a question…



Politics, Wine and the Prison of the Tiers

Mar 13th, 2012 | By | Category: US, US websites, Wark's Fermentation

The recent wine scandal in New York, where giant wholesalers are attempting to make life difficult for small wholesalers with the passage of an "At Rest" law, is an object lesson in how the industry has politically balkanized itself in…



Trends in the Wine Industry: A Tale of Two Types

Mar 12th, 2012 | By | Category: US, US websites, Wark's Fermentation

It’s reported in today’s New York Times that marketing behemoth Omnicon is involved in starting a new agency aimed at spotting "emerging trends in popular culture and take advantage of them by creating and distributing content sponsored by brands and…



Wine PR and the Media in the Age of Twitter

Mar 8th, 2012 | By | Category: US, US websites, Wark's Fermentation

Sometimes, when you open old boxes, you find something pretty remarkable. I had the chance to pull some old boxes that held materials from my first years and days in the wine PR business. One of things I found was…



The Case For Trying To Understand Wine Law

Mar 8th, 2012 | By | Category: US, US websites, Wark's Fermentation

For those of you who appreciate the more arcane in the wine blogging world, for lawyers who like wine, for wine industry compliance professionals, for those inclined toward the politics of wine, and for those that just like to dive…



The Secrets to Great Wine PR

Mar 2nd, 2012 | By | Category: US, US websites, Wark's Fermentation

The craft of wine industry public relations doesn’t strike me as being altogether different than real estate, publishing, high tech, or any other industry PR effort. There is a different body of information that a Wine PR pro must master…



Talking Natural Wine: A Real Discussion

Mar 1st, 2012 | By | Category: US, US websites, Wark's Fermentation

What is the meaning of the "Natural Wine" movement? Why is here with us and why now? How has it slipped up? What kind of opposition does it face? How much support does it have? These are the questions I’ve…



The Tired Wine Writer

Feb 15th, 2012 | By | Category: US, US websites, Wark's Fermentation

First…All wine bloggers are wine writers, but not all wine writers are wine bloggers. That said… Wine blogging isn’t dying. But it is tired. Enthusiasm for the platform and for the practice is on the wane. The same can be…



Great Wine Content Found in a Sea of Information

Feb 13th, 2012 | By | Category: US, US websites, Wark's Fermentation

One of the defining aspects of on-line wine content today is that it has become increasingly difficult to track what is available on the Internet, whether you are a consumer or a member of the trade. This is as much…



Justice Comes To Wine As The Fat Man Goes Down

Feb 8th, 2012 | By | Category: US, US websites, Wark's Fermentation

I like Justice. Real justice, the kind that provides an appropriate response to a dastardly act, feels good. And it makes you believe that civilization is a good thing, despite its occasional tendencies to roll off the rail. Today, it…



Contemplating Wine and the Big Picture

Jan 31st, 2012 | By | Category: US, US websites, Wark's Fermentation

As a wine publicist, I almost always am dealing in minutia, not Big Picture thinking. It’s the nature of the job. What’s the best way to deliver this message? How to define this niche? What’s the import of this particular…



Witness the Best "Good News" Day for Wine in Months

Jan 26th, 2012 | By | Category: US, US websites, Wark's Fermentation

Among the things I do every morning after the coffee is brewed is sit down and look through the various emails I receive the deliver aggregated wine news. Today, I opened the Wine Business Monthly Daily News Links email and…



Wine Social Media and the End of Average

Jan 25th, 2012 | By | Category: US, US websites, Wark's Fermentation

Today in the New York Times, Thomas Friedman writes about the era of "average" being over: "Being average just won’t earn you what it used to. It can’t when so many more employers have so much more access to so…



Will Wine Be Used as a Weapon Against the 1 Percent?

Jan 19th, 2012 | By | Category: US, US websites, Wark's Fermentation

If I’m not mistaken, we are seeing the development of a strong cultural aversion to the now notorious "1 Percent". Put another way, there appears to me to be a strong and still developing cultural and political zeitgeist that includes…